If you’re a member of the media looking for information about the Haslam College of Business or one of our colleagues with a marketing need, we’re here to help.
Marketing & Public Relations
Marketing & Public Relations
We’re here to help you tell your Haslam story. Our team offers a variety of marketing and creative services to meet your needs. From media coaching and research releases to print, video and web projects and much more, we help you refine your message and reach the audiences you want. Please ask your Haslam Marketing & Public Relations representative for more information.
haslampr@utk.edu
865-974-3955
Need help now? Fill out a project request.
Services for Faculty and Staff
Paid Media: Digital Advertising, Digital Analytics & Support, Creative Collateral, Marketing campaigns/targeted plans
Earned Media: Press Releases/Pitches, Research Publicity/Support, Event Announcements, White Paper Editing/Pitching, High Profile Event Coverage
Digital Media: Videography & Photography Support/Creation, Creative Collateral, Website design, maintenance, trouble shooting, security, training & updates, e-Newsletters
Print Collateral (external audiences): Marketing and creative consultation, Written creative, Editing services, Design services
Social Media: Content creation, posting, analytics
Logo and Promotional Marketing: building projects, Swag approvals & design, UT & Haslam Logo Liaison, Project Management Services, UT Marketing Guidelines consultation and enforcement (including typography, colors, style guide, etc), Freelance recommendations and work for written & digital services, where applicable
Expert Interviews/Quotes
To schedule an interview or obtain a quote from a faculty or staff expert on a general business topic, please contact Tanya Brown, executive director of marketing and public relations, at (865) 974-1570 or tgbrown@utk.edu. You also may browse our expert database to contact our faculty members directly.
Campus Broadcast Studio
The university’s on-campus studio is available for live or pre-taped TV interviews. Satellite uplink is available for commercial use seven days a week.
TV Interviews
To arrange an interview with a member of the Haslam College of Business, please work with your Haslam MPR contact or call (865) 974-1570 or email haslampr@utk.edu. Networks should call Russ Hollingsworth, director of UT’s Video and Photography Center, at (865) 974-0977 or email Russ Hollingsworth to book a camera and then confirm the booking with their MPR contact.
Radio Interviews
To set up an interview, please work with your MPR contact or the executive director as noted above. To make technical arrangements, please contact Gregory Hill, WUOT-FM, at (865) 974-4905 or email ghill5@utk.edu.
For ISDN connectivity, we use a Zephyr XStream Telos system. We can transmit in most codecs (L2 Mono 128, G.722, etc.).
Photo & Video Guidelines
The University of Tennessee, Knoxville, campus showcases East Tennessee’s natural beauty with a master plan that focuses on gothic style buildings such as the 173,861-square-foot Haslam Business Building and an increasingly pedestrian-focused layout with green spaces and bike paths.
News media are welcome to shoot still photography or videography at the university using public sidewalks and paths. For permission, please contact Haslam’s Office of Marketing and Public Relations at 865-975-1570 or email haslampr@utk.edu.
Filming in classrooms or within buildings must be approved in advance by a MPR representative and the professor in question. MPR also can assist media with B-roll requests for specific needs.
Logo Usage
General guidelines for the visual and verbal reference to the Haslam College of Business can be found here.